Supermarket giant Edeka is facing a wave of social media indignation over a Mother's Day online video clip ridiculing fathers' parenting skills, with both men and women calling the film "sexist".
A supermarket in the west of Germany announced on social media at the weekend that it had started selling Nutella by the bucketload. The news has since spread like wildfire.
In one of supermarket chain Edeka’s shops in Hamburg at the weekend, shelves were emptied
in an effort to celebrate the diversity of their products and show how empty their store would be without products from abroad.
An ad by German supermarket chain Edeka makes an emotional plea to viewers to remember what's most important during the holidays: family. But did it make the message just a touch too dark?
Supermarket Edeka has struck on a winning formula of offbeat, laugh-out-loud viral advertising recently. A new campaign gets users to guess whether people in a video are having an orgasm or enjoying an Edeka snack.
Bathing in UHT milk and smoking a sausage “cigar”, a theatre director has helped a German supermarket advert go viral at home and abroad – despite the fact most people watching it won't understand the words.
Some European retailers are entering the market of ugly fruits and vegetables, positioning themselves as crusaders against food waste after Germany's Edeka started selling flawed items in some stores across the country.
Another entry for the "Only in Germany" department: Edeka supermarkets are selling men's and women's sausages. The gents' meaty treats are described as "hearty, strongly-spiced," while the ladies' sausages are "lean."
Food discount giant Edeka, whose merger with the Plus stores has been approved, plans to create 8,000 new jobs this year as the global financial crisis sends more people to cheaper shops, its CEO says.
