Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
Derided at its unveiling, Germany's pink-and-purple away kit has become the breakout style star of Euro 2024, where it has added a splash of colour to the stands at the host's fixtures.
German football's decision to drop Adidas as its kit supplier sparked dismay in the government on Friday, with the Economy Minister blasting the switch to US sportswear giant Nike as a lack of "patriotism".
Adidas said Friday it would begin selling part of its huge inventory of Kanye West's Yeezy products in May, and donate proceeds to NGOs including one founded by the brother of George Floyd.
German sportswear makers Adidas
and Puma said Tuesday they would join a growing advertiser boycott over hate
speech against Facebook and Instagram in July, following major consumer
companies like Levi's and Coca-Cola.
German sportswear maker Adidas on
Wednesday rejected claims by employees that it was not doing enough to combat
racism, after the "Black Lives Matter" protests revived debate about a lack of
diversity in the firm.
German sportswear firm Adidas says it's closing a "significant" number of its stores in China over the deadly new coronavirus, and warned it expects further impacts on its operations in the country.
German sportswear giant Adidas said
Tuesday more than half of the polyester used in its products this year would come from recycled material, including millions of shoes made from plastic waste.
German sportswear giant Adidas on Wednesday lost a legal battle to trademark its "three stripe" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.
Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying on Tuesday a pair of Adidas sneakers that also offers free subway travel.
Helmut Fischer will not be cheering for Germany during the European Championship finals. He comes from the Bavarian town of Herzogenaurach where sport is a family affair that gets bitter and personal.
Adidas, the German maker of sportswear and equipment, announced Tuesday that it will start marketing its first series of sportshoes manufactured by robots in Germany from 2017.
Leading German companies have lost almost a third of their business with Russia as Moscow's economy struggles with harsh headwinds and sanctions continue to bite.
Football fans have snapped up a total of more than three million replica kits of their world-cup winning heroes, Adidas announced, with much of that boost coming in the run-up to Christmas. The team were also honoured as Germany's "Sportsmen of the Year" on Sunday.
UPDATE: Germany’s development minister Gerd Müller attacked the production practices of Shell and Adidas on Tuesday, suggesting indirectly that German consumers should boycott some of the companies' products. Adidas has hit back with a furious response.
German sports kit giant Adidas on Monday said that it had suspended its sponsorship with Tyson Gay, after the US sprinter tested positive for a banned substance.
German sportswear giant Adidas came under pressure on Saturday after a British newspaper reported that its London 2012 Olympics clothing was being manufactured "in sweatshop conditions in Indonesia."
German sportswear maker Adidas said Wednesday strong demand for its brand pushed it to record earnings in 2011 and it hoped to beat those again this year on the back of the 2012 Olympics.
Amid growing calls for the sleaze-tainted presidential election at football’s global body FIFA to be postponed, Germany-based Adidas said on Tuesday it feared for the image of the sport.
Sportswear maker Adidas saw a dramatic jump in its net earnings in 2010, thanks in large part to the World Cup in South Africa and strong growth at its US subsidiary Reebok, the company reported on Wednesday.
